Though it does not guarantee a book's commercial success, ___ can play a big role in that success—a well-executed marketing campaign helped to make Richard Bachman's novel The Regulators the fifth-best-selling novel of 1996.
Which choice completes the text with the most logical and precise word or phrase?
Explanation
Context: Though not guaranteeing success, [blank] "can play a big role" in a book's commercial success. A "well-executed marketing campaign helped to make" Bachman's novel a bestseller—public attention matters.
Answer: B) publicity
Why? Marketing campaign = public attention. Publicity = public attention.
Traps:
- A) originality → means newness, different
- C) complexity → means difficulty, different
- D) practicality → means usefulness, different